Gotta’ give em’ props – Coldwell Banker saw the opportunity to get some valuable press this morning and jump ahead of the competition by supplying a private extension to a public program. As we’ve reported here many times – the Federal Home Buyers Tax Credit will sunset this coming Saturday. Indicators suggest that the program has been at least partially responsible for a dramatic monthly gain in existing home sales in the past couple of months. With the pending demise of this popular program team Blue and White has stepped in to prolong it…it is unknown whether Chico area Coldwell Banker offices will participate, but if they do expect something similar from Century 21, Keller Williams, Prudential and others. Here’s commentary direct from the CB spin machine.
"The federal government did its part to encourage millions of Americans to achieve their dream of home ownership with the help of the home buyer tax credit," said Jim Gillespie, president and chief executive officer for Coldwell Banker Real Estate LLC. "As the credit expires, Coldwell Banker Real Estate is encouraging buyers who haven't found a home yet to continue looking, while bringing a new audience of home buyers who were unable to qualify for the tax credit into the market. We are confident that this private sector solution will represent a significant step toward continued recovery of the housing market."
"The Buyer Bonus Sales Event will allow participating Coldwell Banker home sellers to essentially extend the benefits of the credit," said Gillespie. "Without restrictions such as household income caps, the Coldwell Banker Buyer Bonus Sales Event allows for greater participation for all homebuyers. And our sellers have a unique opportunity to allow their home to stand out from the competition in their marketplace."
No comments:
Post a Comment