Retailers pin their hopes for the season, perhaps even for the year on one very special day: ‘Black Friday’ - the day after Thanksgiving and the biggest shopping day of the year. Could home sellers and Realtors learn something from this?
What if one day a year Realtors could work with their sellers to provide buyers a ‘sale day’ ala Black Friday? Here’s how it might work.
-A national campaign promotes ‘Green Wednesday’ (any color or day would work!) as the one day per year that buyers could save THOUSANDS of dollars on a home purchase.
-Real Estate agents work with the owners of their listed properties on a combination of reduced price/reduced commissions. Perhaps even the Title companies would agree to reduce their fees in order to enhance the volume of home sales that would be created on this day. Example: Sellers of homes that have been listed with little activity for months would reduce the price of the home for Green Wednesday by 2%. The listing real estate agent would agree to reduce their commission by ½ percent for this day, and any agent who writes an offer for buyers on this day would also agree to a ½ percent reduction. The Title company agrees to cut their fees to the home-seller to compensate for their price reduction.
In this way, a buyer purchasing a home in Butte County on Green Wednesday at the current median price of $279,000 could save $8,370! How does that stack up to how much YOU saved on Black Friday?
How many sales of ‘stagnant’ listings might be stimulated by this campaign?
Tough times call for creative solutions. If you’re looking for a creative solution to getting your home sold in today’s market please contact me.
What if one day a year Realtors could work with their sellers to provide buyers a ‘sale day’ ala Black Friday? Here’s how it might work.
-A national campaign promotes ‘Green Wednesday’ (any color or day would work!) as the one day per year that buyers could save THOUSANDS of dollars on a home purchase.
-Real Estate agents work with the owners of their listed properties on a combination of reduced price/reduced commissions. Perhaps even the Title companies would agree to reduce their fees in order to enhance the volume of home sales that would be created on this day. Example: Sellers of homes that have been listed with little activity for months would reduce the price of the home for Green Wednesday by 2%. The listing real estate agent would agree to reduce their commission by ½ percent for this day, and any agent who writes an offer for buyers on this day would also agree to a ½ percent reduction. The Title company agrees to cut their fees to the home-seller to compensate for their price reduction.
In this way, a buyer purchasing a home in Butte County on Green Wednesday at the current median price of $279,000 could save $8,370! How does that stack up to how much YOU saved on Black Friday?
How many sales of ‘stagnant’ listings might be stimulated by this campaign?
Tough times call for creative solutions. If you’re looking for a creative solution to getting your home sold in today’s market please contact me.
Very creative. I think you may be on to something.
ReplyDeleteBrandi Laffins
Thanks Brandi. Imagine the potential scramble to buy a home on that one day!
ReplyDelete